Category Archives: Design

Novel approach

The graphic novel is one design genre I had never before attempted. Adapting one from a sci-fi manuscript written for tween girls pushed this project even further outside my comfort zone.
But now, I’m having a blast and liking the initial results.




Hell’s Kitsch

Deep in Hell’s Kitchen lies a hidden oasis where today urban gardeners get their flora fix where crack houses once stood. It’s just one of hundreds in a patchwork of community gardens that thrive throughout New York’s five boroughs. Grassroots merchandising (tees & totes) is crucial to supplementing operating budgets, and I was happy to create the branding below when the Finance Committee came calling.

Merchandising campaign—Hell's Kitchen, NYC
Merchandising campaign, non-profit—Hell’s Kitchen, NYC


The Adobe Shapes mobile app was designed to convert photos to line art, making even a lowly Hale & Hearty Soup interior look like an Hale&HeartyExpressionist woodblock print.

But it really shines when converting sketchy napkin doodles into smooth flowing lines.


Homage to Cindy Sherman

I always found Cindy Sherman’s Untitled Film Stills both hilarious and unsettling. Simply as an entertaining exercise, I began saving snippets of imaginary dialog that popped into my head over time, adding fictitious TV Guide-like listings of the sort I remembered from childhood.  As it turns out, writing the fake lines can be hilarious, but listing them in their context of time and memory is the unsettling part.


movielineThe Brave Ones—1962,
Lee Marvin in an army helmet. Enough said.


movieline2Watch Pots—1984,
An aging appliance manufacturer befriends a  brilliant but nervous young inventor.

The usual love and romance in wine country except this one’s got chefs.

movieline4Other People—1948
The sparks fly when her Upper East Side rubs up against his Brooklyn.

movieline5Chasing Justice—1978
Detroit beauty salon owner reinvents herself as an EMT.



Enter title here

I’ve been struggling lately with the title of my autobiography.
Working title ‘My life open parens so far winky emoticon’ clearly isn’t going to cut it on Amazon’s top ten list. Helpful as ever, Google has offered: The Story of My Life (Paperback) by Helen Keller, My Life (Paperback) by Bill Clinton, and  Life (Hardcover) by Keith Richards.
Clearly I’m close.


Random but deadly

Each of these seven-deadly-sin logos were randomly generated by a free, online logo design site where text you enter is (intelligently?) matched with clip art visuals paired with various display fonts. Within the pages of mostly useless results can be found a subset that ranges from sublime to ironic. No art direction needed—just sit back and read into it whatever you want.




A new year often brings reflection and from reflection we gain clarity, or hope to. Created for a pharmaceutical product, this ad is one of several I have designed to incorporate open skies and panoramic vistas. Providing the viewer with room to maneuver visually or the ability to gain a clearer perspective taps into a desire for freedom.

red balloon

Apps are the new screenplays

View of 42nd & 8th, NYC 1930s

It seems everyone is developing a “killer” app these days. Co-workers dream of quitting their nine-to-five, your waiter probably has created a few, not to mention family members (Et tu, mom?) I toss my hat in the ring with this photo app that acts like a time machine. Thanks to GPS, almost any location can be viewed live with an overlay of that same spot from decades past.


Half past November

The recent shift back to Eastern Standard Time and its autumnal gift of one hour got me thinking about the seasons and hours. Of course the measuring of time from minutes to months is related, but I never saw them put together like my design below. Here the sweeping minute hand slows way down to indicate the month.

Plus, the motif will make a great Spring bracelet, only about 141,120 minutes away.

seasons clock

seasons clock bracelet

Getting in shape

Of course family and friends come first, but what comes next in importance in our lives? It can be a career or hobby we love, or even a cherished pet. That was the idea behind these non-traditional portraits created to introduce a life changing HIV product.


A logo maker’s logo

My father had a phrase ‘busman’s holiday’ referring metaphorically to the poor bus driver who spent his vacation driving for the family road trip. It’s interesting to see what professionals do when they personally need the services that they are trained to do, like what does a chef cook for herself or how cool is an architect’s house. I experienced this dynamic firsthand while creating a new logo for a large advertising agency comprised of seven divisions spread across two cities. The new logo needed to symbolize a strong, unified front but somehow remain surprising and fresh.

Soviet ‘block’

Hey kids, go back to school proudly sporting the father of infectious disease, Rudolf Virchow! I’ve recently become obsessed with vintage stamps. These obscure mini masterpieces from the last century cover almost every subject imaginable and are available on Ebay for a song. The portraits below were created for a line of kitschy apparel and are based on soviet postage designs from post-war occupied Berlin.

French accent pillows

Pardon me, Monsieur, may I turn your beloved national icons into decor? Below are some touristy snaps I took in Paris last year that work well for these large accent pillows. There are many sites out there that allow you to create great, custom products. I think Zazzle is one of the best. I cropped the photos tight for a bold effect.