A logo maker’s logo

My father had a phrase ‘busman’s holiday’ referring metaphorically to the poor bus driver who spent his vacation driving for the family road trip. It’s interesting to see what professionals do when they personally need the services that they are trained to do, like what does a chef cook for herself or how cool is an architect’s house. I experienced this dynamic firsthand while creating a new logo for a large advertising agency comprised of seven divisions spread across two cities. The new logo needed to symbolize a strong, unified front but somehow remain surprising and fresh.

Leave a Reply

Your email address will not be published. Required fields are marked *